Technical SEO is an essential component of a website’s performance that SEOs frequently overlook. It may necessitate greater technical expertise or a preference for off-page SEO. Moreover, usually, a reliable tool for audits is highly paid which refrains the new or low-budget websites to use them.
However, it is important to remember that factors like site speed, proper page redirects and clear sitemap structure are equally crucial to optimization. You can get assistance with this with a free SEO Audit Tool. You will learn about some of the best SEO audit tools in this step-by-step guide, which will make it simple for you to carry out a comprehensive website audit.
Why is SEO audit so crucial?
An SEO audit is an important part of any website optimization as it provides valuable data about its weaknesses. Without an audit, it would be difficult to plan a better SEO strategy and know about the existing technical and no technical issue of website.
A website audit is necessary for the following reasons:
- It enhances the security of a website.
- It identifies keywords a website is ranking for and identifies the gaps in a content strategy.
- It tracks your competitors’ SEO performance and helps you improve your own strategy to rank higher than them. By speeding up your website and working on areas that need improvement from a user’s perspective, you can improve the user experience. You can improve various aspects of your site’s SEO and fix issues that are related to the health of your site when you have a list of them. A website audit also highlights the existence of broken pages or faulty redirects which has a huge impact on user experience. Once you know how many and which pages are broken, you can remove them or implement a proper redirect towards useful resources.
- In addition, an audit provides information about all of a website’s technical features, including internal links, outbound links, inbound links, alt tags, robots.txt, sitemaps, structured data, and more. Knowing all this information keeps you updated and helps you in taking prompt actions when required.
1. SEOwallet Page Pro Analyzer
The SEOdebate SEOwallet Chrome extension, which ranks first on our list, is extremely user-friendly. This Chrome extension not only helps with website audits but also gives you plenty of features to streamline your SEO processes.
The Page Pro Analyzer feature in SEOwallet is dedicated to website audits and helps you see a lot of on-page and technical SEO issues.
How to Apply?
Just install the SEOwallet Chrome extension and activate it.
Go to the “Page Pro Analyzer”, enter your website and click “Analyze”.
seo wallet
SEO Wallet
For a more in-depth analysis, you can also mark the boxes below (Keyword Analysis, Multiple Languages, Social Markup). Within just a few minutes, you will have a detailed report on all the major on-page and technical SEO issues.
There will be a site health score along with the SEO weaknesses and strengths. This tool will not only highlight the issues but will also give you recommendations to resolve them.
audit document Audit Report
If there is a critical issue that must be addressed, it will be highlighted in the “SEO Threats” tab. In a similar vein, a minor issue will be highlighted in the “SEO Weaknesses” tab. You can see all those SEO factors that are on point, in the “SEO Strengths”.
Based on all those factors, a page score is assigned to your website URLs that show how much effort you need to make to improve your website.
Screaming Frog
screaming frog audit tool
One of the best SEO audit tools for websites is Screaming Frog SEO Spider, which can spot basic to complex SEO issues. It comes with both free and paid versions.
You can crawl up to 500 URLs for free while the paid version allows you to access more advanced features.
How to Use?
Download and install the Screaming Frog SEO Spider – currently available for Windows, MacOS and Ubuntu.
Once the installation is done, open the crawler, enter your website URL for crawling by Spider and click “Start”.
screaming frog home
Screaming Frog Home
After crawling the website, Spider will highlight all the issues in real-time. From broken links and missing alt text to other advanced technical issues, it will give you a complete overview of all the details.
screaming frog report
You can see that various issues are highlighted in different ways. You will find a complete description of all the issues at the bottom, along with a solution to fix them. This description is available in different languages – English, German, Spanish, French and Italian.
For a more detailed analysis, you can export the data too. Keep in mind that Screaming Frog is a comprehensive tool just like Page Pro Analyzer, so if you want to explore more about it you can see their detailed guide. This will tell you more about its features and how to use it.
SEO Audit & Reporting Tool by SEOptimer
The site audit tool by SEOptimer performs an SEO analysis of your website and gives you a report within no time. It performs this analysis across 100 site data points while offering you recommendations to improve the performance of your website.
This tool is another valuable addition to this site audit’s list and is ideal for SEOs, webmasters and marketing agencies. Other features include a backlink checker, robots.txt generator, JavaScript rendering, and meta tags.
How to Apply?
Using the SEOptimer Site Audit Tool is quite easy and quick. Just enter the URL of your website into the box below and click “Audit”.
seo audit and reporting
You will receive a comprehensive overview of all issues on your website in just a few minutes. audit report website
It not only highlights the issues but also tells you about a variety of other features like total traffic, total backlinks, core web vitals, Open Graph and Twitter Card metadata, hreflang tags, language, headings, keywords, alt tags, robots.txt and several other factors.
Just scroll the page to the bottom, and you will get a detailed report on all the on-page, off-page, and technical SEO factors.
You can download the entire report and save it as a PDF. You can also share it on your Facebook or Twitter.
SEO Analyzer by AIOSEO
AIOSEO Analyzer is another tool that helps you analyze your website quickly and identify critical issues or errors. It tells you about website speed and other problems that could affect how well your website works. This also provides you with recommendations to resolve all the highlighted issues.
There are several useful features that it offers for improving your website SEO:
Generates and implements schema on your website
Manages redirects to get rid of 404 pages
Creates different types of sitemaps to keep the search engines updated
Does SEO revisions on your website, track all the changes and tell you about the effects that a Google update has on your website over a timeline
Generates robots.txt for better crawling
Highlights various on-page SEO issues and gives recommendations to resolve them
How to Apply?
Go to the AIOSEO Analyzer tool and enter the website URL you want to audit.
seo analyzer
It will take some time to show you the report.
seo scan in tool
You can see that it has given an overall site score and identified a few critical issues.
It provides a plethora of useful information about a website. You can see everything from basic to advanced SEO, security, and overall performance as you scroll down the page. You can learn more about each item by clicking the arrow in front of it. If it’s an issue, you will get recommendations on fixing it.
SEO Site Checkup
This tool provides the fastest way to crawl and audit your website. Keep in mind that just like other SEO audit tools, the paid version of SEO Site Checkup offers more features than the free one.
SEO audit for image 2 The main advantage is that you can save the reports and later analyze them to compare your performance over time.
It also keeps records of more than 30 SEO factors and if something changes it sends you notifications. You can get advice on how to fix a variety of issues on your website by comparing your performance to that of up to five of your competitors.
How to Apply?
To use an SEO Site Checkup, follow these steps:
Open the SEO Site Checkup, enter your website URL and click “Checkup”.
seo site checkup
Once it’s done with auditing, you will get an overview of your site health.
You will be able to see all of the major issues that your website needs to fix as you scroll through it, along with their impact—low, medium, and high. This is not all. Information regarding canonical tags, robots.txt, keyword usage, metadata, social media meta tags, headings, image data, etc. can be found further down the page. However, you will need to purchase a paid version in order to access some features, such as backlinks and broken links.
The Final Words
When developing an SEO strategy and analyzing a website, SEO audit tools are extremely helpful. You can see all SEO tools have a wide range of features that can help you in various ways.
Most of the tools (except Page Pro Analyzer) are not completely free and require you to buy a paid version for an in–depth analysis.
However, the free versions of these tools are sufficient to monitor various aspects of your website if you are just starting out or have a limited budget.
Amina Sechaba is a passionate career writer and employment researcher dedicated to helping South Africans find better job opportunities and prepare for successful careers. With years of experience in content writing and career development, Amina creates informative articles, application guides, and interview tips that empower job seekers to reach their full potential. Through her work with Submit Your CV, she aims to simplify the job application process and provide reliable information on learnerships, internships, and career advice for both students and professionals.