At SAB, dreaming big is more than a motto—it’s the cornerstone of who we are. Our Sales and Marketing Learnership 2025 provides ambitious individuals with the tools, resources, and mentorship needed to excel in the fast-paced and rewarding fields of sales and marketing. This program is designed to build sustainable competitive advantages while empowering participants to achieve professional growth and meaningful impact.
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Why Join the SAB Sales and Marketing Learnership?
A Culture of Excellence and Growth
SAB’s commitment to innovation and excellence creates a dynamic environment where employees thrive. Through this learnership, you will work alongside experienced professionals, gain hands-on expertise, and contribute to impactful projects that shape the future of the industry.
Opportunities to Dream Bigger
Our program equips participants with the skills, knowledge, and tools needed to turn bold aspirations into reality. You’ll collaborate with a passionate team, unlocking potential and creating lasting value for customers and stakeholders alike.
Key Responsibilities in the Learnership Program
Merchandising and Marketing Strategy
- Stock Availability: Proactively plan and monitor stock rotation to ensure 100% availability of key brands in all outlets.
- Brand Positioning: Implement selective merchandising strategies that maximize visibility and impact in consumption zones.
- Price and Promotion Execution: Negotiate, communicate, and ensure compliance with interior and exterior pricing priorities.
Customer Development and Relationship Building
- Build and sustain productive relationships with tavern owners and other key customers.
- Conduct weekly customer visits to address challenges, resolve issues, and drive customer satisfaction.
- Maintain and update accurate customer master data for seamless operations.
Sales Excellence
- Leverage SAB’s unique value proposition to identify and capitalize on growth opportunities.
- Plan and prioritize sales activities to exceed volume targets and boost market share.
- Effectively use communication and negotiation techniques to close sales and secure partnerships.
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Essential Skills for Success
Customer Focus and Relationship Building
- Developing strong rapport with customers and tailoring solutions to their needs.
- Taking responsibility for customer satisfaction, loyalty, and long-term success.
Commercial Acumen
- Understanding profitability concepts and the importance of pricing, product mix, and merchandising.
- Staying informed on competitor strategies to maintain a competitive edge.
Accountability and Flexibility
- Demonstrating a high level of integrity and a commitment to achieving results.
- Adapting quickly to changing market dynamics and working extended hours, including weekends and holidays.
Minimum Requirements to Apply
- Educational Qualifications: A diploma or degree in a relevant field.
- Driver’s License: Valid Code 8 license with competency proven through a driver’s assessment test.
- Technical Skills: Proficiency in Microsoft Office and a basic understanding of computer operations.
- Local Knowledge: Familiarity with the assigned region and its market landscape.
- Adaptability: Willingness to work flexible hours to meet customer demands.
Benefits of Joining SAB’s Learnership Program
- Hands-on experience in sales and marketing strategies tailored for the competitive tavern trade.
- Access to a supportive network of mentors and industry leaders.
- The opportunity to contribute to meaningful projects that drive brand equity and corporate reputation.
Regions Covered in the Program
- Central Region
- Inland Region
- East Coast Region
- Cape Region
SAB is committed to employment equity, ensuring all appointments are made in alignment with our equity plan and talent requirements.
How to Apply for the Learnership Program
To take the first step in this exciting journey, ensure you meet the minimum requirements and demonstrate a strong desire to excel in sales and marketing. Applications can be submitted through SAB’s official careers portal.
Seize this opportunity to join a team that dreams as big as you do. Shape your future with SAB today!
